an official website for a cat-food brand
PROJECT OVERVIEW
What this app does
This official cat-food website presents a brand's products to cat owners through a home page, searchable catalog, and detailed product pages. Visitors can send product inquiries, while authorized brand staff maintain product content and review submitted messages.
As a public visitor, I can browse featured and cataloged cat-food products
As a public visitor, I can view the details of an individual cat-food product
As a prospective customer, I can submit a product or brand inquiry
As a brand administrator, I can create and update product content for the public catalog
As a brand administrator, I can review inquiries and update their handling status
The following user counts are projected totals after one year of growth
1195
public_visitors
Anonymous browsers and prospective customers who explore products and may submit a contact inquiry.
5
brand_administrators
Authorized brand staff who maintain product information and review customer inquiries.
COST BREAKDOWN
How your requirements become a plan and a price
Momen doesn't give a vague quote: it first sizes the project's actual demand for each capability and resource, then costs each item out. The numbers in the 'Project demand' column below — their scale assumptions and derivations — are detailed in Scale & sizing
Minimum viable plan
BASIC
An official, ongoing public product website requires at least the BASIC plan.
See the capability-by-capability assessment ▾
PROJECT DEMAND
ALLOWANCE PROVIDED (COMPOSITION)
Basic
x 1
Basic is the minimum viable plan
Basic
(Plan tier: BASIC)
See minimum viable plan above
$ 39
single-tenant kit
x 0
1 req/s
not purchased
(plan/kit 5 req/s)
Covered by plan/kit (margin ~400%)
$ 0
Database storage add-on
x 0
46.68 MB
not purchased
(plan/kit 200.00 MB)
Covered by plan/kit (margin ~328%)
$ 0
Object storage
add-on
x 0
49.38 MB
not purchased
(plan/kit 2.00 GB)
Covered by plan/kit (margin ~3951%)
$ 0
Outbound data transfer add-on
x 2
82.57 GB/mo
500GB × 2/year, amortized monthly
(plan/kit 2.00 GB/mo + add-on +80.57 GB/mo)
Add-on fills +80.57 GB/mo gap beyond plan/kit
$ 5.83
AI points add-on
x 0
0 points
not purchased
(plan/kit 1.0M points)
No requirement
$ 0
plan + add-ons · usage-based · no development cost
WHY MOMEN
Your options for this project
In the table below, the 'monthly infrastructure' for the self-built / AI routes is derived from the AWS list prices shown below, sized against this project's actual usage. Figures cover infrastructure and operations only — AI usage is billed separately and excluded here, so they don't match the $44.83/mo all-in above.
Current usage sizing
AWS list pricing
2 × t4g.large × 730h
EC2 t4g.large → 98.11
2 × db.m6g.large (Multi-AZ) × 730h
RDS PostgreSQL db.m6g.large → 232.14
0.05 GB-month
RDS gp3 storage → 0.01
0.05 GB-month
S3 Standard → 0
0.00 GB (first 100GB free)
Internet egress → 0
Total ≈ $330.26 / mo
Pure cloud resources
DEVELOPMENT COST
MONTHLY CLOUD INFRA ($/MO)
MONTHLY TOTAL (INFRA + OPS, EXCL. AI USAGE)
Traditional outsourcing / build in-house
about $45,000 - $65,000
≈ $330
Based on the AWS estimate above
≈ $2,330
Infra $330 + ops ~$2,000
4-6 months
5 / 5
Vibe Coding
about $8,000 - $12,000
≈ $330
Based on the AWS estimate above
≈ $1,830
Infra $330 + ops ~$1,500
hours
5 / 5
AI full-stack generation
about $3,500 - $5,500
≈ $330
Based on the AWS estimate above
≈ $1,830
Infra $330 + ops ~$1,500
hours
3 / 5
Off-the-shelf SaaS / vertical solution
$0
N/A
Priced per seat, not by cloud infra
≈ $16,000+
Per-seat pricing, tens of thousands of users
days
1 / 5
Momen
Recommended
$0
$45
All-in: egress / storage / auto-scaling; excludes AI usage
$45
hours
5 / 5
Servers, databases, traffic and storage are inherent infrastructure costs for this project — you pay them whether you outsource, use Cursor or Lovable, or build it yourself (self-built runs ≈ $330.26/mo at AWS list prices, often more), on top of the dev and ops staff you'd need to hire. Momen bundles all of it into $0/mo all-in and removes the need for an ops team.
The frontend can be generated with AI tools (Cursor, Lovable, etc.); the hard part is the backend — auth, database, scaling, data security and ops. Momen delivers a production-grade backend as a BaaS: keep the vibe-coding speed on the frontend, while the backend runs on proven infrastructure — reliable, with no self-hosting or ops.
SCALE & SIZING
What scale this estimate assumes, and how the numbers are derived
Cost depends heavily on usage volume. First see the key assumptions and business scenarios this estimate uses, then the full calculation derived from each scenario for every resource — all adjustable to your real situation
We assume 200 stored accounts because a company website with a lead-capture form fits the typical official-site scale, where most visitors remain anonymous and only inquiry submitters plus staff become stored users. If your actual website requires customer registration or receives a known volume of leads, this parameter can be adjusted accordingly.
We assume 225 equivalent accumulation days because a new official brand website normally grows steadily as product content, visitor leads, and inquiries build over its first year. If the website launches with a full pre-existing product and customer dataset or experiences a concentrated campaign burst, this parameter can be adjusted accordingly.
Daily Public Product Discovery
Daily Public Product Discovery
Daily Public Product Discovery
Daily Public Product Discovery
30
times/month
0.09 req/s
Peak load
We assume public browsing, detailed product comparison, and contact submission occur throughout an eight-hour daytime and evening activity window because an official brand website usually receives unsynchronized consumer visits rather than a bell-driven rush. If a marketing launch concentrates visits into a shorter period, the duration can be adjusted accordingly. These behaviors are separated into three parallel purposes because home-page discovery, detailed comparison, and inquiry conversion have different participant scales and intended actions. The scenario occurs daily, so the monthly frequency is 30.
Main impact: Peak Concurrency
The scenarios above set the assumptions for each resource; below is the full calculation derived from them. Click to expand each item.
DEVELOPMENT SCOPE
How this app works
What exactly does this budget support? Broken down by business scenario, showing the pages, data tables, automation flows and AI assistant behind each one
A visitor discovers selected cat-food products from the brand home page.
Home Page
users
A visitor filters the catalog and opens individual product details.
Home Page
users
A prospective customer sends a question and becomes a stored lead contact.
Home Page
users
submit_contact_inquiry
An administrator reviews, creates, and updates cat-food product content.
Home Page
users
An administrator reviews incoming questions and updates their handling status.
Home Page
users
page
data_table
action_flow
Home Page
Introduces the cat-food brand and presents selected published products.
Product Catalog Page
Displays the published cat-food range with basic product filters.
Product Detail Page
Shows the description, ingredients, feeding guidance, suitability, and image for one product.
Contact Page
Allows prospective customers to send questions about the cat-food products or brand.
Product Management Page
Allows authorized brand staff to create, review, publish, and update product content.
Inquiry Management Page
Allows authorized staff to review contact submissions and track their handling status.
FAQ
What you might want to know about this project
The Q&A below is generated by AI based on this project's type, features and scale
What will drive most of the website's resource usage?
Does this estimate include online cat-food sales?
How does product media affect the required plan?
How is the user scale estimated for an official brand website?
Copy to discuss with AI
Challenge & re-estimate
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