Unless you’ve been living under a rock, you should already know the gist of what I’m going to talk about here. Artificial intelligence is the new hot thing in tech, everything is using AI. Developers have made amazing tools that increase a person or business’s productivity by a factor that's hard to believe.
Since language tasks consist of a total of 62% of the total time employees work, 40% of all working hours are affected by LLMs alone as stated by Accenture. The World Economic Forum’s 2023 Future of Jobs Report predicts that tasks done by AI will jump from 34% to 43% by 2027.
Artificial intelligence is rapidly transforming the business landscape, introducing new opportunities for innovation, efficiency, and growth. Here are some key ways AI is changing the business landscape, along with data and brief examples:
AI-powered chatbots and virtual assistants are providing 24/7 customer support, answering questions, resolving issues, and personalizing interactions. AI can analyze a vast amount of data to identify patterns, trends, and insights that would be difficult or impossible to detect manually.
What do we mean by direct use? This just means going to ChatGPT’s site and using its services there. An internet connection is all you need for this approach. Everything is set up so that anyone can easily use it.
Pros of Direct Use are that it’s easy to use and doesn’t require any additional setup unless you want access to more premium models, even then, all you need to do is pay the price and select the model you want to use.
However, direct use might not be for everyone. Since it provides limited control over the model, limited access to model parameters and limited ability to customize the model.
For more flexibility and control, ChatGPT can be integrated into custom applications. This approach requires more technical know-how, but it lets you have more customization and control over the model. Speaking of which, that’s exactly what the next part is about.
API stands for Application Programming Interface. APIs are used to expose the functionality of one piece of software to another, so that developers can use those features without having to know how they are implemented.
OpenAI provides a number of APIs for accessing its AI models, including ChatGPT. These APIs allow developers to integrate ChatGPT into their own applications. These APIs allow you to use the OpenAI-trained models.
APIs allow developers to customize the functionality of AI models to fit their specific needs and allows developers to scale AI models to meet their changing needs. They can be used to enhance the user experience of applications by providing access to AI capabilities.
APIs can be used to streamline workflows by automating tasks and making data accessible to different parts of an application.
However, there are also some disadvantages to calling API. Integrating APIs can be complex and require some technical expertise. And they can be expensive, especially if you need to use them frequently. They can also be a security vulnerability if they are not properly secured.
Overall, calling an API is a powerful way to access the functionality of AI models. However, it is important to weigh the pros and cons carefully before deciding whether or not to use API.
Well now that you know what's what, how about we tell you some ways you can use AI in your business or startup to get a head start.
1. Image Generation
If you’ve been following the AI trend for a while, you’ll know that image generation using AI was what started the whole trend. The Dall-E model from OpenAI can be used to create quick and amazing art.
AI-driven image generation with models like DALL-E lets startups create unique and appealing art. This tech can be used to speed up any design process. It can help startups in creating engaging prototypes and mockups with very little costs.
To give you an example, you can give a prompt to Dall-E to create a logo using any of the prompts found on Prompt Base. Just remember to be respectful to the artist whose work was used to train those models and don’t claim it as your own.
2. Content and Blog Post Writing
ChatGPT is an amazing tool for quick content creation and idea generation. Made by OpenAI, this tool that can help you create drafts and ideas for your content and blogs. Just give it a prompt and it can create amazing content for you.
One thing to remember is that search engines can detect when something is made using AI. So use it as a tool to speed up your content writing process instead of replacing talented people who have spent a long time learning how to work with search engines and storytelling.
Let’s say you wanna write something about AI but don’t know what exactly.
You can ask ChapGPT to give you some ideas. Just ask “ Can you give me ideas for my AI-related article i wanna write?”, and it should do just that. Hit a writer's block? Don’t know what your next move should be? Or simply want to make your current writing a bit funny? Ask ChatGPT for help.
Startups can harness ChatGPT's capabilities to produce engaging content. This tool complements human creativity. You can also use Jasper.ai or Writesonic.
3. AI Voice Script Reading
Leveraging text to voice enhances marketing materials creation. Using this, you can transform written scripts into natural and engaging audio content. OpenAI provides you with 6 pre-built voices that will add some much needed life into your work.
This application is beneficial for startups aiming to diversify their content delivery methods and connect with audiences through audio channels. This can be used to create synthetic voices that can be used for a variety of purposes, such as:
You simply give the AI the script you want transformed into speech, choose your AI voice and wait for the magic to happen. Once again, this shouldn’t be used to replace actual voice actors, rather to simplify the small tasks that need that kind of tool. If not OpenAI’s voice tool, you can use Resemble or Murf.
4. Marketing Materials Creation
From advertising copy to social media posts, startups can use ChatGPT and DALL-E model to streamline the content creation process, ensuring consistency and creativity. This application is especially useful for maintaining an active online presence and engaging with the target audience through various channels.
AI can be used to create a variety of marketing materials, such as:
You can ask ChatGPT to help you create the captions that follow a strict set of SEO guidelines and have DALL-E generate the content for you. It’s elementary, my dear watson.
5. Automation
Incorporating ChatGPT into automation processes allows startups to enhance efficiency in various tasks. From customer interactions to data processing, the tool's natural language capabilities enable seamless integration into automated workflows.
This application is versatile, benefiting startups in optimizing routine tasks and improving overall operational efficiency.
AI can be used to automate a variety of tasks, such as:
1. Customer Support Chatbox
Using the OpenAI provided APIs, you can integrate AI into a customer support chat box that facilitates instant and personalized responses to customers.
So for example in e-commerce, the chatbox can assist users in product selection, order tracking, and issue resolution. Your startups can increase customer satisfaction by providing real-time support through an AI-powered chatbot. For example, Shopify employs AI chatbots to guide users through the online shopping experience.
2. Knowledge Base Creation
So what's the knowledge base? Well, A knowledge base is a self-serve customer service library that includes information about a product, service, or topic. Think of it like an FAQ related to a product. It helps customers find answers so they can solve problems on their own.
The type of data and information you include in it depends on your business’ purpose for creating one. Common types of data included in a knowledge base are directions and tips for using your products, answers to FAQs, in-depth solutions to problems, and video demonstrations.
This could be used to help new student orientation. The knowledge base provides information on registration procedures, academic requirements, financial aid options, campus facilities, and support services. This is used by companies internally to share information on company policies, benefits, training programs, and departmental procedures.
A software company can use ChatGPT or an LLM to help it create a knowledge base to provide users with troubleshooting tips, product documentation, and FAQs. This reduces the number of support tickets and improves customer satisfaction. Company veterans or experts can share best practices, case studies, and internal documents as well.
3. Email Automation
The OpenAI APIs can be integrated into email automation processes to personalize communication. Simply define how you wanna respond to something and it will do it for you.
Furthermore, by analyzing customer data and preferences, your startup can craft tailored email content, improving engagement and conversion rates. Tools like Conversica leverage AI to automate email conversations, ensuring timely and relevant communication with leads and customers.
AI can be used to automate email marketing campaigns, such as:
A tool you can use to achieve this is Mail Chimp.
4. Market Data Analysis and Trend Identification
Using the tools provided by OpenAI, you can train your own model that can detect patterns and connections in given data. Meaning in market data analysis, this will enable your startup to derive valuable insights and identify trends.
By analyzing data from various sources, startups can make informed decisions. This application is crucial for staying competitive in dynamic markets. AI can be used to analyze market data and identify trends, such as:
Here are some of the tools on the market that do just that: Sentifi and TrendHunter.
5. Digital Personal Assistants
Artificial intelligence isn’t just available to create a more customized experience for your customers. It can also transform the way your company operates from the inside. AI bots can be used as personal assistants to help manage your emails, maintain your calendar and even provide recommendations for streamlining processes.
You can also program these AI assistants to answer questions for customers who call or chat online. These are all small tasks that make a huge difference by providing you extra time to focus on implementing strategies to grow the business.
You can ask them to create appointments for you, remind you of deadlines and the birthday of that one coworker who never shuts up about you not wishing them a happy birthday.
Siri, Google Assistant and Alexa are a great example of these.
6. Threat and Fraud Detection
AI is amazing at figuring out patterns and learning from them. You can use the tools OpenAI provides you with to create a tool that can recognize a cyberattack or fraud, by monitoring patterns from data input. Once it detects a threat, it can backtrack through your data to find the source and help to prevent a future threat.
Because of the scale and increasing complexity these days, you can’t have enough cybersecurity experts to solve all these problems. That’s where Artificial Intelligence comes in. Artificial intelligence is playing an increasing role here as well. Tools like these have to be trained on a large amount of real life data.
Imagine it like this, if it takes maybe 2 weeks for a person to notice some suspicious transactions on an ecommerce website, it’ll take a whole lot less for an AI trained on threat and fraud detection since they don’t really sleep.
7. Risk Management
ChatGPT's natural language understanding can be harnessed for risk management, aiding startups in identifying and mitigating potential risks. By analyzing textual data related to financial transactions and market trends, startups can enhance fraud detection and cybersecurity measures.
Financial institutions leverage AI, including models like ChatGPT, to analyze communication patterns for risk assessment. It can be used to identify and assess risks, such as:
8. Enhanced Data Analysis
AI can improve decision-making by helping to identify new business opportunities, flag operational roadblocks, determine effective ways to personalize offerings and outreach based on customer data, and prepare for potential challenges.
While AI can offer significant benefits, human expertise and intelligence is still needed to ensure accuracy and credibility of critical business processes. The examples listed below are just one of the many ways AI is used in business.
One commonly cited example of how AI supports decision-making is that airlines typically use predictive AI analytics to determine pricing. They optimize ticket prices using AI to analyze and understand demand patterns, consumer behavior, competition, and other factors in real time, leading to more informed pricing decisions.
If you haven't got an OpenAI account, sign up first. You can find the API key here: https://api.openai.com/v1/chat/completions
You can find API documentation at https://platform.openai.com/docs/api-reference, where you could find various endpoints and detailed request information.
Here we took creating a chat completion request as an example, here's the body provided by Open AI:
After completing the preparations, you will need to request an API and process the retrieved data by writing code. I will spare you from an overload of technical codes and jargon here.
The above part sounds quite technical and challenging, right? Well, there is a way to skip all the code-writing parts.
Momen launched Momen AI, which enables you to build your own AI apps within minutes. To integrate AI into your apps, all you have to do is enter the AI configuration interface through the Momen editor. Then configure your AI by defining the tasks and choosing your data source. Not a single line of code is needed.
The difference between using ChatGPT to build custom GPT and using Momen is that you can integrate AI features into your existing user experience and workflows. What's more, you have full control of how your app will work and where to put your AI.
This article went over just a few ways that businesses and startups are using AI to gain the upper hand in the market on all levels of their business. From content creation to security to threat detection. Think of AI as a tool that you can mold into anything you want. We also got a shortcut that could build AI apps without code.
The influence of artificial intelligence on the business landscape can’t be denied, revolutionizing efficiency, innovation, and growth. As seen by the success of tools like ChatGPT and GPT-4, AI's power is clear in its ability to do great things. So don’t be afraid to experiment with AI and everything it has to offer.
Momen is a no-code web app builder, that allows users to build fully customizable web apps, marketplaces, Social Networks, AI Apps, Enterprise SaaS, and much more. You can iterate and refine your projects in real-time, ensuring a seamless creation process. Meanwhile, Momen offers powerful API integration capabilities, allowing you to connect your projects to any service you need. With Momen, you can bring your ideas to life and build remarkable digital solutions and get your web app products to market faster than ever before.
Introduction
Approaches of Using Chat GPT
13 Ways of Using The Power of ChatGPT and AI In Your Startups
How to Integrate Chat GPT in Your Own Apps?
Shortcut- An Approach Helps You Overcome the Challenges
Conclusion
About Momen